While doing the e-commerce business, especially on platforms like Amazon, product photos play a huge role in determining your success. For businesses planning to market their Amazon stores in the UAE, product photography is the best skills to master. Well-done images are eye-catching to potential customers and at the same time reflect the company’s reliability. If you want to advertise amazon business in UAE, then this is a must-read. Below are the proper guidelines for a proper Amazon product photo that will assist you in promoting your Amazon business in the UAE.
- Use High-Resolution Images
Quality is an essential component that should not be overlooked when it comes to product photos. Amazon allows images as large as 10,000 pixels on the longest side, however, the recommended size should be more than 1,000 pixels. It’s a good practice to use high-quality pictures so that clients can understand what they are purchasing with proper specifications. Pictures that are grainy or pixelated can be a put off for potential buyers and thus minimising your conversion rates.
- Show Multiple Angles
Consumers want to see as much of the product as much as possible before making a purchase. We provide multiple images from different angles so that it helps consumers get a complete view of the product. Include shots from the front, back, sides, top, and bottom. Taking time to meet the expectations of the customers can drastically cut the rate of returns due to wrong expectations.
- Use a White Background
Amazon maintains that the main image of the product has to be pure white in colour – RGB 255, 255, 255. This not only meets Amazon’s guidelines but also helps that the focus remains on the product. A white background is classy and simple; therefore, making your product stand out.
- Highlight Features and Details
The specification of zooming functionality on Amazon allows customers to zoom in on the required aspects of the product. Make sure to capture high-quality close-ups of key features and unique selling points of the product. You can also highlight textures, materials, and any other characteristics that can contribute to convince buyers.
- Include Lifestyle Images
White background pictures are compulsory for the main photo, but lifestyle images can enhance the benefit for the listing by showing the product in use. Such pictures assist the customer in visualizing how the product will look into their current lifestyle. For instance, if you are selling kitchen utensils, gadgets and related products display them on a kitchen being used by a cook. This not only makes the product more familiar to the customers but also explains how the product can be utilised.
- Maintain Consistency
Consistency in your product images helps build brand identity. Ensure the style, lighting and background for all the product photos are consistent. Having your product listings look all organized can make your brand look more professional and therefore more credible.
- Edit for Perfection
Post-processing is a critical step of product photography. Fix the brightness, contrast, and colors with the help of photo editing software to make your product look distinct. Refrain from over-editing as this can deceive the customer about the product’s appearance when received.
- Optimize for Mobile Viewing
A substantial portion of Amazon shoppers in the UAE and worldwide uses mobile devices. When you advertise amazon business in UAE, make sure customers are viewing your product photos in the right size for viewing by a mobile device. Ensure that all critical items are properly visible and that pictures load easily without buffering or losing quality.
- Add Infographics
An infographic is a valuable method as it allows for the presentation of data in a fast and clear manner. Use texts and visuals to emphasize features or dimensions of a particular item or to explain how a certain product is to be used. This is especially beneficial where customers need more description of a product than the primary descriptions.
- Test and Optimize
Be consistent to evaluate and conduct experimental changes on the images and discover which is more effective. Amazon’s A/B testing can help you determine which photos drives more clicks and conversions. The above data can then be used to fine-tune your product entries on a consistent basis.
Conclusion
By following the best strategies, you can boost the Amazon product listings and advertise your Amazon business in the UAE. High-quality, well-thought-out images can improve your product’s visibility, attract more customers, and eventually boost your sales. Always bear in mind, that a picture is worth a thousand words, especially in the digital world, so make sure yours speak volumes.
Why Choose AMZ Marketing Hub?
When you pick AMZ Marketing Hub to advertise your amazon business in the UAE, you are hiring a team of experts who are committed to boost your online sales. We have years of experience in the Amazon marketplace and provide tailored strategies to boost product visibility and drive customer engagement. Some of our comprehensive services include high-quality product photography, SEO optimization, etc., to ensure that your product stands out from the rest. We use cutting-edge tools and data-driven insights that helps you stay ahead of the curve. Transform your Amazon store into a profitable business with AMZ Marketing Hub. Call us at +971 50 661 7463 to know more.