Amazon with a brand value of nearly 500 billion US dollars has the highest share in the US ecommerce going way beyond ecommerce giant Walmart. This, according to statistics from 2022, was about 37 percent of the total spending. And the trend seems to continue until now. This is an endorsement of the saying that shoppers are more likely to search for products on Amazon before Google.
Considering this data you may find Amazon to be a money-making hub. If you are on the verge of launching your new product on Amazon, please wait. The competition is equally high here.
No need to worry, there are certain strategies you can adopt to beat the competition and this is a blog to guide you through it
Top 7 strategies for Amazon product launch
- Targeted email campaigns
According to data from a report published on Statista, the number of global email users in 2022 was 4.26 billion which is expected to reach 4.73 billion by 2026. This is an astonishing fact given the widespread usage of other social media platforms. This makes it all the more a reason to work on email campaigns to boost your new product launch. Make enough subscribers using sign-up options on the website and social media platforms. People need some bribe in return. It could be some valuable information.
Impress them with attractive email content with offers and promotions. Also, make sure that you don’t spam them with excess mail. Deliverability is also important. Amazon sale boosting services have a knack for organizing effective email campaigns.
- Active Q&A Sections
Give proper responses to customer queries and let them know that you are an active member of Amazon. Also, ensure to correct incorrect responses from other shoppers.
Since shopping happens round the clock make sure to appoint a team member 24/7 to give responses. Remember, if a customer’s query is not addressed they will move to other products. Which means a loss of profit.
- Time-sensitive promotions
Most of the time shoppers come to an ecommerce platform in search of promotion or coupon codes. Promotions might reduce your profit, but it is an effective strategy used by Amazon sale boosting services, especially for the first sales of a seller. Consider it an investment to let them know of your presence on the platform.
You can also compliment the email campaigns along with these promotions. There will be a boost in sales if this promotion is time-sensitive.
- Product reviews matter
Visitors convert to customers with better product reviews. Always respond to customer concerns and make sure that their complaints are addressed and solved. The number of customer reviews and the star rating also matter in boosting sales. The difference in sales is almost 40 percent between a 5-star review and a 4-star review. Work on this part of your product for better sales.
- Enhanced packaging
Customer satisfaction is the key and this could be achieved using attractive packaging. You can also try leaving a special customized note with the product. The note may include greetings, wishes, or a positive quote. This is an effective strategy used by booksellers.
- Leverage social media platforms
Promoting your product on diverse platforms will boost your sales by manifold times. Try to include content that is apt for each platform. For example, the content strategy for Facebook and Instagram might not be the same. The latter is a micro-blogging platform.
You can also try making groups of people with similar interests. Here, the interest is your product.
- Seek professional assistance
You may lack the experience to handle the above strategies effectively. Amazon sale boosting services with expertise and human resources to handle your product launching can create optimal results within no time. The time and effort is saved. You can invest this time in other aspects such as inventory management.
Remember that Amazon being the biggest e-commerce platform is a field of infinite competition. Make a wise decision and get support from experts like AMZ Marketing Hub. Boost your Amazon sales with customized sales support from veterans on the Amazon marketplace.